Sunday, June 7, 2015

Indian Children cinema needs to evolve, In accord to Hollywood Counterpart

Kid’s movie genre in India still lags behind a lot, if we compare it with Hollywood contemporaries. It is nowhere near to Big Hollywood giants like ‘Disney’s Pixar studio and’ Dreamworks Studio who mainly creates magic with Kids Movies. This is because In India, there is not much awareness about Kids genre and still the producers fear to invest money in it. If we talk about Indian people, their mentality about children movie is that it’s just for children entertainment and even children don’t give much
importance to it. We a country of Young People where  20 Crores are just children who loves to watch Cartoon Network, Nickelodeon, Disney Kids, Hungama and Animax channels. But what they actually see in these channels are dubbed children contents imported from countries like U.S, Japan and U.K etc. So even they hardly get to see Original Kids content in India. It primarily means that there is a potential in India for Kids genre based movies and programmes
                                                      In Recent decade, the gear of Indian Kids movies performed better but still we lacks behind on content and monetarial based problems.   Indian Kids genre has a history of over 60 years when Government has Established Children Film Society of India (1955) for producing Children based movie. But still the particular genre movies are not performing well at the box - office. The Animation and VFX have helped Kids genre over the last 20 years. If we take a look at Indian Kids movies released in 2014 Mighty Raju Rio Calling, ‘Bhootnath Returns’ and ‘Char Sahibzaade’.  The first was a disaster but somehow ‘Bhootnath Returns’, ‘Char Sahibzaade’ became a hit. The reason behind the failures of children movies is the lack of original content and less of specialization in this field.
                              People in India feels that Kids Genre based movies just related to some software VFX and magical stories but they forget one most important thing that it’s an Art too. If this art is minutely practiced then Indian Kids movies will have a potential to reach at the level of their Hollywood Contemporaries who nearly release more than 10 children based movies every year. Last year Hollywood Release Children movie ‘Big Hero 6’ won the Academy award too and ‘Lego’ which is a game based movie also did surprising well at the box office. Why not Indian Children based films make it to that level? It’s just because lack of original content, lack of willing to produce a movie.  

                                              Despite such hurdles in Indian Kids segment Industry, this sector is booming slowly steadily now.  In India, if we want to make kids genre in to a big industry; first the government has to give an active support to the industry. So that there will be good movies for our children. The latest children movie was ‘Mere Genie Uncle’ which released on 5th June. It promises to overall fun for everyone but didn't faired well as per the expectations.

No comments:

Post a Comment