Kid’s movie genre in India still lags behind a lot,
if we compare it with Hollywood contemporaries. It is nowhere near to Big
Hollywood giants like ‘Disney’s Pixar studio and’ Dreamworks Studio who mainly creates
magic with Kids Movies. This is because In India, there is not much awareness
about Kids genre and still the producers fear to invest money in it. If we talk
about Indian people, their mentality about children movie is that it’s just for
children entertainment and even children don’t give much
importance to it. We a
country of Young People where 20 Crores
are just children who loves to watch Cartoon Network, Nickelodeon, Disney Kids,
Hungama and Animax channels. But what they actually see in these channels are
dubbed children contents imported from countries like U.S, Japan and U.K etc.
So even they hardly get to see Original Kids content in India. It primarily
means that there is a potential in India for Kids genre based movies and
programmes
In Recent decade, the gear of
Indian Kids movies performed better but still we lacks behind on content and monetarial
based problems. Indian Kids genre has a
history of over 60 years when Government has Established Children Film Society
of India (1955) for producing Children based movie. But still the particular
genre movies are not performing well at the box - office. The Animation and VFX
have helped Kids genre over the last 20 years. If we take a look at Indian Kids
movies released in 2014 Mighty Raju Rio Calling, ‘Bhootnath Returns’ and ‘Char
Sahibzaade’. The first was a disaster
but somehow ‘Bhootnath Returns’, ‘Char Sahibzaade’ became a hit. The reason
behind the failures of children movies is the lack of original content and less
of specialization in this field.
People in India
feels that Kids Genre based movies just related to some software VFX and magical
stories but they forget one most important thing that it’s an Art too. If this
art is minutely practiced then Indian Kids movies will have a potential to
reach at the level of their Hollywood Contemporaries who nearly release more
than 10 children based movies every year. Last year Hollywood Release Children
movie ‘Big Hero 6’ won the Academy award too and ‘Lego’ which is a game based
movie also did surprising well at the box office. Why not Indian Children based
films make it to that level? It’s just because lack of original content, lack of
willing to produce a movie.
Despite
such hurdles in Indian Kids segment Industry, this sector is booming slowly
steadily now. In India, if we want to
make kids genre in to a big industry; first the government has to give an
active support to the industry. So that there will be good movies for our
children. The latest children movie was ‘Mere Genie Uncle’ which released on 5th June. It promises to overall fun for everyone but didn't faired well as per the expectations.